Your Growth Partner in Healthcare
The Urquiza Group is a boutique healthcare consulting firm that partners with startups and growing companies to design, launch, and scale solutions that deliver real results — from executive strategy down to day-to-day execution.
A team built on 20+ years of healthcare operations, digital health, and client success leadership — deployed at the level your business needs most.
What We Do
Fractional Leadership & Advisory
Need executive horsepower without the full-time cost? We step in as your Interim COO, Head of Operations, or Client Success leader during critical growth phases — keeping your company moving while you scale.Digital Health & EHR Optimization
We untangle complex workflows, guide vendor selection, and integrate your systems so your team spends less time managing tools and more time delivering care.Go-to-Market & Growth Strategy
From growth playbooks to enterprise onboarding and payer/provider engagement — we help you enter the market with a clear plan and the support to execute it.Startup Scaling & Operations
Early-stage chaos is normal. Staying there isn't. We build the operational frameworks, processes, and project management infrastructure your team needs to scale with confidence.Project Management & Implementation Support
Strategy only works when someone executes it. We embed experienced project managers and operational specialists directly into your team — driving timelines, managing stakeholders, and delivering results from kickoff to completion.
How We Work
We're not a one-person shop — and we're not a bloated agency either.The Urquiza Group is a principal-led consulting firm backed by a curated network of experienced healthcare professionals. Every engagement is led personally by our founder, Eric Urquiza, and staffed with the right people for the job — whether that's a fractional executive, a project manager, or an implementation specialist.
That means you get senior-level strategy and hands-on execution, matched to your exact needs and scaled to your budget.Right-sized for your engagement — We staff each project based on scope, not a fixed team structure.Healthcare-specific expertise — Every person we bring in understands the complexity of this industry.From strategy to execution — We don't hand off deliverables and disappear. We see it through.
Why Work With Us
Most consultants give you advice.
We give you outcomes.We've been inside healthcare startups and digital health companies during the moments that matter most — product launches, operational pivots, enterprise sales cycles, and rapid scaling. We know what breaks and how to fix it before it costs you time, money, or clients.Startup-tested expertise — We've scaled early-stage digital health companies from the inside out.
Proven executive leadership — Fractional COO, Head of Operations, and Client Success leadership when you need it most.
A firm built to flex — From C-suite advisory to project-level support, we bring the right people to every engagement.
Strategy plus execution — We build the plan and we help you run it.
Let's talk about what's slowing you down.
Whether you need executive leadership, operational support, or a full project team — we'll scope the right solution for where you are and where you're going. Book a free 30-minute discovery call to get started.
The Urquiza Group Consulting LLC
Smarter Growth for Healthcare Startups
[email protected]